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SMS Promotions and Competitions

Brand Awareness

In the last 24 months we have run promotions across a number of countries and with a large range of brands. A few examples are:

Direct to Consumer: Tanqueray Gin   Staedtler   Makers Mark Whisky Nokia Lucozade Blackcurrent Lindeman's Wine Miller Daft Beer MacLeans Toothpaste Johnnie Walker Whisky Pilsen Motorola Warburtons Weetabix Minis Pilsen This Water Kenco Lucozade - Boots Exclusive Uncle Bens Lucozade - Morrisons Exclusive Wrangler

Trade: Livepool Victoria 3663 Lindemans Merrell Shoes

Axontek work closely with brand and marketing agencies, one fee insurance agencies, along with handling and fulfillment houses.

SMS Promotion and Competition Benefits

	Immediate brand interaction
	Positive brand experience
	Increase product buying behavior
	Building opt-in mobile marketing lists
	Generate additional revenue streams

Competitions can also be used to deliver an additional marketing message. The confirmation of entry message sent back to the consumer can be delivered in plain text, use multi-media (MMS) or include a dynamic URL link that when accessed directs the customer via the mobile web to view or download promotional content.

	TV
	Radio
	Leaflet
	Newspaper/magazine
	On pack

Promotion and Competition Mechanics

Type of competitions/promotion mechanics:

	Mobile Crediting
	Multi-choice text/call/web entry quiz e.g. answer A, B or C
	Magic Moments instant win via Web/SMS/Phone
	Prize Draws – hourly, monthly, end of competition
	A text vote or poll
	A lowest bid reverse auction i.e. the lowest unique text bid wins
	Charity mobile donations
	Bulk SMS marketing
	Subscription services and news alerts
	MMS marketing

Axontek’s Role:

	Apply for all licences and permits as required
	Generate guaranteed unique codes • Cleansed of offensive words • Remove particular letters to avoid misprint i.e 5S, O0, 1l
	Provide Dedicated and Axontek owned Shared shortcodes with the tariffs: Standard Network Rate, 0p, 25p, 50p, £1.50, £5.00 pence and charity shortcodes
	Build and maintain a custom built mechanic on a stable platform providing that all important sense of security in a quick and timely manner to meet your deadlines
	Supply a careline for each promotion • Question and Answer structure voice mail • Switchboard functionality
	Carry out all prize draws as per regulations and with scrutineers present where applicable
	Notify winners • Axontek to provide claim line number on standard network rate geographic number • Axontek to bulk SMS prize draw winners, request they text in again to claim with contact details • Axontek will call to contact each winner, collate address details, validate against nationwide database and supply in full report
	Set up secure online reporting area
	Organise prize distribution
	Assist with the terms and conditions for marketing material

New Innovative Platform on the Market

Mobile Phone Crediting

Raise brand and agency awareness. Increase consumer response rate with Mobile Phone Crediting.

This network driven mechanic enables us to credit (actually add money) to the consumers mobile phone directly, either to a contract phone or PAYG phone.

Axontek have direct connections with the most technically advanced and reliable aggregator of mobile services in the UK. Axontek currently runs the Mobile Crediting mechanic as part of an ongoing promotion to incentivise our direct to consumer product offerings and has prior approval to roll this out to brand and marketing agencies throughout the UK.

Mobile Phone Crediting information...