Mobile Phone Crediting
Credit Refunds and Rewards to Mobile Accounts
Mobile Phone Crediting allows companies to offer refunds and rewards to consumers by crediting mobile phone accounts.
The ability to refund using a mobile account reduces the substantial overhead of issuing cheques. Crediting as a reward has enormous implications from mobile game play rewards to innovative marketing strategies.
Direct connections with the most technically advanced and reliable aggregator of mobile services in the UK allows Axontek to roll Mobile Phone Crediting out to brand and marketing agencies throughout the UK.
Benefits:
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Has a tangible value |
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Appealing to the teen audience |
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Value added by providing additional advertising |
Uses:
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Drinks awareness campaigns - if you read the literature provided you get £X credited to your mobile phone account |
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Receipt of Mobile Marketing - Accept 10 promotional messages and receive £X credit to your mobile phone account |
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On pack promotion - Instant win promotion, enter competition to win £X of credit on your mobile, alternatively could be used as a back up prize to a larger prize draw promotion |
Example Scenario: Potato Crisp Campaign
A manufacturer of Potato Crisps wishes to promote sales and build brand awareness. Two crisp brands are selected for promotion using Mobile Phone Crediting. Consumers are credited either in the form of pre-pay funds, or as credit on a contract user’s monthly bill.
The campaign takes the form of an on-pack banner announcing ‘Every Pack Earns 40p’ and is featured on the packets for the two brands of crisps. Customers send a unique code to an SMS short code, both displayed on-pack, to redeem the credit. Alternatively the code can be submitted online
The nationwide SMS promotion is featured on tens of millions of crisp packs. The majority of participants are pre-pay mobile users, but contract customers are also supported.
Before crediting a user, the system checks that the user’s mobile number is on a valid network, before passing the credit request in the required format to the relevant mobile network. The participant is then sent an SMS confirming their account has been credited with 40p, with the credit usually applied in real-time.
All parties are kept informed throughout via comprehensive reporting facilities.
For more information on Mobile Phone Crediting please contact us.